Making a Parody Fashion Brand

The Idea

I've never understood the whole brand thing. So I made a fun t-shirt for myself because I wanted something more creative and meaningful than a company name on my chest, and more interesting than just a plain tee. Friends and family complimented it. Strangers stopped me on the street to ask about it. So I figured - why keep it to myself?

And that's how this project was born.

Designing the First Brand

Lacoste → Lactose. Lacoste has its iconic green crocodile. Lactose needed a green cow.

Designing the Products

With the brand identity solid, I built out the product line using Fourthwall's design tools. Fourthwall handles all print-on-demand fulfillment. No inventory, no warehouse, no logistics

More Brands

Other ideas included Never Played POLO, Herpès Paris, MOSCHITO, Georgia Armenia, BVLGARIA, Tommy Hillbilly, and more.

The Store

I built the store inside Fourthwall's website constructor. Clean, single-collection layout.

Live at paak-shop.fourthwall.com

Creating the Ads

I used Sora, Kling, and Veo to create content for social media. I also wrote an original UK drill track specifically for the ads. A parody fashion brand deserves a parody banger.

Now

I have fun and sell stuff internationally.