Welcome
👋🏻
I’m Alex. I’ve mentored 300+ designers, led UX at SaaS companies, and built apps, games, and social media projects. My AR work has 2 billion views, and TikTok named me a top 1% creator. I’ve lived in many countries, worked in AR marketing, written a book, collaborated with OpenAI, and gone viral a few times
Featured Projects
Making a Parody Fashion Brand
Fashion brand built from a single joke by a lactose-intolerant person
Making a Parody Fashion Brand
Fashion brand built from a single joke by a lactose-intolerant person
Making a Parody Fashion Brand
Fashion brand built from a single joke by a lactose-intolerant person
Viral AR Experiments - 2 Billion Views
AR filters that earned an ambassador contract at TikTok, an award, and recognition as a top 1% AR creator globally
Viral AR Experiments - 2 Billion Views
AR filters that earned an ambassador contract at TikTok, an award, and recognition as a top 1% AR creator globally
Viral AR Experiments - 2 Billion Views
AR filters that earned an ambassador contract at TikTok, an award, and recognition as a top 1% AR creator globally
iPhone Dynamic Island Customization
40M+ watched this clever illusion, many downloaded the app
iPhone Dynamic Island Customization
40M+ watched this clever illusion, many downloaded the app
iPhone Dynamic Island Customization
40M+ watched this clever illusion, many downloaded the app
0 to 100K Followers in 10 Days with 10 Reels and Millions of Views
Designed a viral social experiment with higher engagement rate than Drake’s or Ronaldo’s
0 to 100K Followers in 10 Days with 10 Reels and Millions of Views
Designed a viral social experiment with higher engagement rate than Drake’s or Ronaldo’s
0 to 100K Followers in 10 Days with 10 Reels and Millions of Views
Designed a viral social experiment with higher engagement rate than Drake’s or Ronaldo’s
Reimagining the Oldest Game Ever
Found the Royal Game of Ur during my trip to Iraq, rebuilt it as Ur Mama’s Favorite Game
Reimagining the Oldest Game Ever
Found the Royal Game of Ur during my trip to Iraq, rebuilt it as Ur Mama’s Favorite Game
Reimagining the Oldest Game Ever
Found the Royal Game of Ur during my trip to Iraq, rebuilt it as Ur Mama’s Favorite Game
Designing Designers
Mentored 300+ designers through 7-month online programs at Yandex
Designing Designers
Mentored 300+ designers through 7-month online programs at Yandex
Designing Designers
Mentored 300+ designers through 7-month online programs at Yandex
Smart Panels for Meeting Rooms and Desks
Designed from scratch, used by enterprises worldwide
Smart Panels for Meeting Rooms and Desks
Designed from scratch, used by enterprises worldwide
Smart Panels for Meeting Rooms and Desks
Designed from scratch, used by enterprises worldwide
No Figma. No Code. No Problem.
A case study in pure design direction: what happens when execution is no longer your job
No Figma. No Code. No Problem.
A case study in pure design direction: what happens when execution is no longer your job
No Figma. No Code. No Problem.
A case study in pure design direction: what happens when execution is no longer your job
Turd Eye: End Toilet Scrolling
A playful app that replaces the feed with meditation and gets you off the toilet faster
Turd Eye: End Toilet Scrolling
A playful app that replaces the feed with meditation and gets you off the toilet faster
Turd Eye: End Toilet Scrolling
A playful app that replaces the feed with meditation and gets you off the toilet faster
More About Me
I split my time between Europe and Dubai and have lived and worked across multiple countries. These days, I’m exploring AI, AR, and wearable technologies, alongside experiments with Meta smart glasses and music production
