Letting Strangers Plan Our Life for a Week

After the “Send 1 AED for every follower” social experiment went viral, I was suddenly in touch with multiple brands eager to collaborate - hotels, restaurants, event organizers, stores, and even spas offering free stays, products, dinners, or experiences.

So I designed a follow-up project.

For one week, I let my followers plan surprises for my wife.

Every day, I posted two options - like “dive in the world’s deepest pool” vs “dine 50 meters up in the sky”. Followers voted in the comments, and we’d do it the next day.

The idea was simple: comments boost performance, returning viewers boost retention, and real-time choices create emotional investment. People felt directly involved in our lives - deciding what we’d do tomorrow.

It worked - my videos hit millions of views. Sponsors were thrilled. I only paid for a box of chocolates and a last-minute Kevin Hart ticket. Everything else was gifted. There were concerts, museums, padel on floating platform, a jet car, theater, art dinners, fruits, flowers, massages, food delivery, desserts, and more.

In the end, it became a small experiment in content design - how interaction shapes attention. A basic story, clear structure, and real decisions were enough to turn ordinary moments into viral ones.