Welcome
👋🏻
I’m Alex. I’ve mentored 300+ designers, led UX at SaaS companies, and built apps, games, and social media projects. My AR work has 2 billion views, and TikTok named me a top 1% creator. I’ve lived in many countries, worked in AR marketing, written a book, collaborated with OpenAI, and gone viral a few times
Leading Product Design for a Global Smart Office Platform
From shipping features to improving how design works in the company
Leading Product Design for a Global Smart Office Platform
From shipping features to improving how design works in the company
Leading Product Design for a Global Smart Office Platform
From shipping features to improving how design works in the company
Papa Baobab - Building an AI Artist
I created an AI influencer-musician as a full-stack AI music experiment
Papa Baobab - Building an AI Artist
I created an AI influencer-musician as a full-stack AI music experiment
Papa Baobab - Building an AI Artist
I created an AI influencer-musician as a full-stack AI music experiment
Reimagining the Oldest Game Ever
Found the Royal Game of Ur during my trip to Iraq, rebuilt it as Ur Mama’s Favorite Game
Reimagining the Oldest Game Ever
Found the Royal Game of Ur during my trip to Iraq, rebuilt it as Ur Mama’s Favorite Game
Reimagining the Oldest Game Ever
Found the Royal Game of Ur during my trip to Iraq, rebuilt it as Ur Mama’s Favorite Game
Viral AR Experiments - 2 Billion Views
AR filters that earned an ambassador contract at TikTok, an award, and recognition as a top 1% AR creator globally
Viral AR Experiments - 2 Billion Views
AR filters that earned an ambassador contract at TikTok, an award, and recognition as a top 1% AR creator globally
Viral AR Experiments - 2 Billion Views
AR filters that earned an ambassador contract at TikTok, an award, and recognition as a top 1% AR creator globally
Designing Designers
Mentored 300+ designers through 7-month online programs at Yandex
Designing Designers
Mentored 300+ designers through 7-month online programs at Yandex
Designing Designers
Mentored 300+ designers through 7-month online programs at Yandex
0 to 100K Followers in 10 Days with 10 Reels and Millions of Views
Designed a viral social experiment with higher engagement rate than Drake’s or Ronaldo’s
0 to 100K Followers in 10 Days with 10 Reels and Millions of Views
Designed a viral social experiment with higher engagement rate than Drake’s or Ronaldo’s
0 to 100K Followers in 10 Days with 10 Reels and Millions of Views
Designed a viral social experiment with higher engagement rate than Drake’s or Ronaldo’s
Smart Panels for Rooms and Desks, Digital Reception
Designed from scratch, used by enterprises worldwide
Smart Panels for Rooms and Desks, Digital Reception
Designed from scratch, used by enterprises worldwide
Smart Panels for Rooms and Desks, Digital Reception
Designed from scratch, used by enterprises worldwide
iPhone Dynamic Island Customization
40M+ watched this clever illusion, many downloaded the app
iPhone Dynamic Island Customization
40M+ watched this clever illusion, many downloaded the app
iPhone Dynamic Island Customization
40M+ watched this clever illusion, many downloaded the app
More About Me
I split my time between Milan and Dubai and have lived or traveled through many countries, but as an introverted and analytical person, most of my energy goes inward - into understanding ideas, systems, and how to make things work better
These days I’m also experimenting with Ray-Ban Meta smart glasses and exploring the future of AI, AR, and wearables, while also noticing a growing pull toward simplicity, nature, and calm
